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		<title>Module 5</title>
		<link>http://aursnet11.wordpress.com/2009/08/19/module-5/</link>
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		<pubDate>Wed, 19 Aug 2009 06:14:54 +0000</pubDate>
		<dc:creator>aursnet11</dc:creator>
				<category><![CDATA[Module 5 - Info-Communication Concepts]]></category>

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		<description><![CDATA[&#8220;Piracy is Good?&#8221; (Pesce, 2005) Although in theory I agree with Pesce’s (2005) legalised &#8216;hyperdistribution&#8216; model, I also think that Pesce&#8217;s (2005) presentation is prone to contradiction. Firstly, it is difficult to conceptualise how advertisements for local products and stores can be effectively enforced for content available via Bittorrent. When a person chooses to download [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aursnet11.wordpress.com&amp;blog=7980665&amp;post=375&amp;subd=aursnet11&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><font size="3"><strong>&#8220;Piracy is Good?&#8221; (Pesce, 2005)</strong></font></p>
<p><font size="2"></p>
<p align="justify">Although in theory I agree with Pesce’s (2005) legalised &#8216;<a href="http://www.youtube.com/watch?v=mOmUOkkvnvE">hyperdistribution</a>&#8216; model, I also think that Pesce&#8217;s (2005) <a href="http://www.youtube.com/watch?v=LxCoCTc3T5Q&amp;feature=related">presentation</a> is prone to contradiction.</p>
<p align="justify">Firstly, it is difficult to conceptualise how advertisements for local products and stores can be effectively enforced for content available via <a href="http://www.bittorrent.com/">Bittorrent</a>.</p>
<p align="justify">When a person chooses to download an episode of a show via <a href="http://www.bittorrent.com/">Bittorrent</a>, it is simply not possible to choose which country that file will be downloaded from. In fact parts of that episode are likely to be downloaded simultaneously from several different countries. Accordingly, if the producer of a television show enters into a contractual relationship with, for example, Harvey Norman to place watermark advertisements throughout the 45 minutes of an episode, an end-user outside of Australia is unlikely to know of Harvey Norman.</p>
<p align="justify">Furthermore, the episode is likely to appear on <a href="http://www.bittorrent.com/">Bittorrent</a> from the country where it originates. So where, for example, an episode is part of a show created in the United States, that episode is most likely going to have watermark advertisements relevant to the United States rather than Australia. Arguably, therefore, watermark advertising may be more effective for on-line stores rather than local stores.</p>
<p align="justify">Secondly, Pesce (2005) contends that at the moment piracy has actually enabled various shows to become popular, aiding viewer ratings on traditional broadcasting networks. This begs the question: why change the status quo? If the positive side of current piracy behaviour means higher ratings for a show there is clearly no real incentive for producers to move away from the traditional means of distributing content.</p>
<p align="justify">For this reason I find Pesce’s (2005) motives ambiguous and to an extent self-defeating. For the cynic in me what transpires from Pesce’s (2005) presentation is that <a href="http://www.bittorrent.com/">Bittorrent</a> is in fact an evil that needs to be controlled, and that while the current advancements of internet technology cannot be undone there needs to be an economic model to capitalise upon these advancements.</p>
<p align="justify">Given the circular character of his logic, it appears to me that Pesce (2005) is merely pushing for a new type of third party distributor/broadcaster rather than giving end users the liberty to distribute content as they please via <a href="http://www.bittorrent.com/">Bittorrent</a>. In that respect I did not find a convincing message for a new way forward in the distribution of show and movies nor an effective way of ensuring the producers do not lose money as a result of <a href="http://www.bittorrent.com/">Bittorrent</a> practices.</p>
<p align="justify">One could also argue that Pesce’s (2005) model could give rise to stronger internet regulation. For example, code may be implemented to prevent end users in some countries from downloading content with watermark advertisements relevant or exclusive to other countries. In fact this method is currently practiced by a number of US broadcasters such as CBS, which restrict non-US internet users from accessing particular programming.</p>
<p align="justify">I believe a more convincing model is the <a href="http://arstechnica.com/old/content/2008/03/reznor-makes-750000-even-when-the-music-is-free.ars">&#8216;free sample&#8217; model</a> (Anderson, 2008), which <a href="http://www.nin.com/">Nine Inch Nail&#8217;s</a> (NIN) Trent Reznor has implemented in order to distribute his band&#8217;s music. The <a href="http://arstechnica.com/old/content/2008/03/reznor-makes-750000-even-when-the-music-is-free.ars">&#8216;free sample&#8217; model</a> (Anderson, 2008) is rather simple: part of an album is made freely available for the public to sample while the full digital version is made available at a reduced cost (compared to the less environmentally friendly physical copy). In a sense this is nothing unprecedented because many bands allow their listeners to download selected full-length songs from their albums yet it is novel for a band like <a href="http://www.nin.com/">NIN</a>, where an album may actually span over 2 or 3 CDs.</p>
<p align="justify">I believe other more conventional bands could also benefit from the <a href="http://arstechnica.com/old/content/2008/03/reznor-makes-750000-even-when-the-music-is-free.ars">&#8216;free sample&#8217; model</a> (Anderson, 2008). For example, bands could allow listeners to download the full-album at a lower than CD-quality bitrate (e.g. 96kbps). Listeners who want to enjoy a higher quality recording would need to purchase the album digitally or in physical format at a reduced price. Another workaround is to upload the album in full-quality but include 10 second spoken parts such as &#8220;you&#8217;re listening to the new album by&#8230; &#8221; at random intervals in songs. Such interruptions will prevent full enjoyment of the product but listeners can actually sample the whole album and decide whether or not to purchase it.</p>
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<p><strong><u>Reference list:</u></strong></p>
<p>Anderson, N. (2008). <em>Reznor makes $750,000 even when the music is free</em>. Retrieved on August 9, 2009, from <a href="http://arstechnica.com/old/content/2008/03/reznor-makes-750000-even-when-the-music-is-free.ars">http://arstechnica.com/old/content/2008/03/reznor-makes-750000-even-when-the-music-is-free.ars</a>.</p>
<p>Pesce, M. (2005, May 6). <em>Piracy is Good?</em>. Paper presented at the Australian Film Television and Radio School, Sydney. Retrieved on August 8, 2009, from <a href="http://www.youtube.com/watch?v=LxCoCTc3T5Q&amp;feature=related">http://www.youtube.com/watch?v=LxCoCTc3T5Q&amp;feature=related</a></p>
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		<title>M4.T3 &#8211; Evaluating the Web</title>
		<link>http://aursnet11.wordpress.com/2009/08/15/m4-t3-evaluating-the-web/</link>
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		<pubDate>Sat, 15 Aug 2009 03:50:01 +0000</pubDate>
		<dc:creator>aursnet11</dc:creator>
				<category><![CDATA[Module 4 - Using the Infosphere]]></category>

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		<description><![CDATA[“&#8230;choose your best &#8216;source&#8217; or site from the three you used in the last task, then&#8230; [i]n your own words, write an annotation for the source which could communicate to a reader both your &#8216;judgement&#8217; of the site&#8230;, and also the following information: the reliability and authority of the site / source / article the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aursnet11.wordpress.com&amp;blog=7980665&amp;post=361&amp;subd=aursnet11&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><font size="2"></p>
<p align="justify"><strong><em>“&#8230;choose your best &#8216;source&#8217; or site from the three you used in the last task, then&#8230; [i]n your own words, write an annotation for the source which could communicate to a reader both your &#8216;judgement&#8217; of the site&#8230;, and also the following information: the reliability and authority of the site / source / article the main ideas or subjects discussed in the article the purpose for which the site was written&#8230;.”</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">Johnson, T. (2008). <em>Spiral of Silence in the Internet era</em>. Media Convergence Matters. Retrieved 28 July, 2009, from <a href="http://mediaconvergence.org/blog/?p=143">http://mediaconvergence.org/blog/?p=143</a>:  This blog entry provides a brief analysis of Noelle-Neumann’s (1974) &#8216;spiral of silence&#8217; theory in the context of synchronous and asynchronous internet communication. Johnson questions the relevancy of the theory in the current age of internet communication, citing a recent study (Ho &amp; McLeod, 2008) which indicates that the internet has given minority groups in society greater scope and freedom to voice out their opinions.</p>
<p align="justify">Although I would not rely on Johnson&#8217;s blog entry in an academic essay, I believe that the entry provides casual web readers with an idea about the Noelle-Nuemann&#8217;s (1974) theory in the context of cyberspace. Furthermore the blog entry provides a link to Ho &amp; McLeod&#8217;s (2008) study, unfortunately however Sage Journals Online is not freely available to individual users.</p>
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<p align="justify"><strong><em>“In terms of your own future use, which &#8216;body &#8216; of information (ie. The original &#8216;snapshot&#8217; of the site, or your own, annotated, analytical version) would be most useful to refer back to?&#8221;</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p>I would most likely refer to my annotated version because it records my informed impression of the site. From my annotated version I can determine the nature and relevance of the site’s content, the style of writing and whether any academic sources have been cited and appropriately referenced.</p>
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<p align="justify"><strong><em>“In term of external users (i.e. if you included this site as a hyperlink or resource on a website) which body of information would best help them judge if the site was useful or of interest to them?&#8221;</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">Again I believe my annotation would provide users with a more balanced overview of the particular web site than merely a snapshot of how it looks (which is generally temporary as web sites often change) or merely pasting a slab of text from the web site. The latter hardly tells users anything about the content of the web site.</p>
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<p><strong><u>Reference list:</u></strong></p>
<p>Allen, Dr M. &amp; Curtin University of Technology. (n.d.). <em>NET 11: Internet Communications – Module 4 Tasks</em>. Retrieved June 2, 2009, from</p>
<p>http://lms.curtin.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_18825_1&#038;content_id=_985243_1</p>
<p>Ho, S. S. &amp; McLeod, M. D. (2008). <em>Social-Psychological Influences on Opinion Expression in Face-to-Face and Computer-Mediated Communication</em>. Communication Research, 35(2), 190 – 207. Retrieved July 15, 2009, from Sage Journals Online database.</p>
<p>Johnson, T. (2008).<em>Spiral of Silence in the Internet era</em>. Media Convergence Matters. Retrieved July 28, 2009, from <a href="http://mediaconvergence.org/blog/?p=143">http://mediaconvergence.org/blog/?p=143</a></p>
<p>Noelle-Neumann, E. (1974). <em>Spiral of silence: A theory of public opinion</em>. Journal of Communication, <em>24</em>(2), 43 – 51.</p>
<p></font></p>
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		<title>CONCEPTS ASSIGNMENT</title>
		<link>http://aursnet11.wordpress.com/2009/08/07/concepts-assignment/</link>
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		<pubDate>Fri, 07 Aug 2009 04:15:09 +0000</pubDate>
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				<category><![CDATA[CONCEPT ASSIGNMENT]]></category>

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		<description><![CDATA[Concept 8: “The invisibility of difference” (Allen &#38; Curtin University of Technology, n.d.) As the internet has become a global phenomenon, building a multi-compatible website requires more than mere familiarity with screen resolutions and web browsers. Awareness of the target audience’s (TA) cultural predilections has become paramount in the success of a website (Cook &#38; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aursnet11.wordpress.com&amp;blog=7980665&amp;post=262&amp;subd=aursnet11&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong><font size="3">Concept 8: “The invisibility of difference” (Allen &amp; Curtin University of Technology, n.d.)</font></strong></p>
<p><font size="”2”"></p>
<p align="justify">As the internet has become a global phenomenon, building a multi-compatible website requires more than mere familiarity with screen resolutions and web browsers. Awareness of the target audience’s (TA) cultural predilections has become paramount in the success of a website (Cook &amp; Finlayson, 2005; Morio &amp; Buchholz, 2009; Würtz, 2006). Furthermore, translating text is no longer sufficient in designing successful cross-cultural websites; rather, the multimedia character of modern day internet requires a holistic approach in assessing the way the TA interacts with the layout of a web site (Würtz, 2006).</p>
<p align="justify">Arguably, the most effective method of successful cross-cultural web design is through “the study of design elements prevalent in the [TA’s] culture” (Würtz, 2006 p. 275). According to Würtz (2006) such a study provides web designers with an understanding of effective communication methods in a culturally rich environment.</p>
<p align="justify">The literature reviewed herewith suggests as a guide Hall’s high/low-context cultures theory (HC / LC) and Hofstede’s cultural dimensions theory (Cook &amp; Finlayson, 2005; Würtz, 2006). The respective theories complement each other and can be used to explain how different cultures understand and react to various website layouts.</p>
<p align="justify">As Würtz (2006) explains, using Hall’s HC / LC theory enables us to better understand how people communicate. Accordingly, LCs rely on direct and specific communication whilst HCs adopt an indirect style, relying on the physical environment and non-verbal cues to communicate (Würtz, 2006). As Würtz’s (2006) case study reveals, HCs (predominant in Asia) prefer colourful web layouts with emphasis on graphics and animation. Conversely LCs (predominant in US/Europe) prefer simple layouts with emphasis on text.</p>
<p align="justify">The contrast between HCs and LCs can be further analysed through Hofstede’s cultural dimensions. As Würtz (2006) argues, HCs are akin to collectivist societies, whilst LCs share common elements with individualist societies. According to Cook &amp; Finlayson (2005), collectivist societies focus on the achievement of the group, whilst individualist societies promote achievements gained as a result of a person’s own effort and perseverance.</p>
<p align="justify">Collectivism and individualism find relevance both in understanding a user’s perception of design, and the way a user participates in the Web 2.0 environment. From a design perspective, Würtz (2006) suggests that in collectivist societies visual cues focus on people engaged in group activities (e.g. team sports) whilst in individualist societies visual cues depict individual reflection. From a participative perspective, individualist cultures are vocal and open, whilst collectivist cultures ascribe to various levels of anonymity such as ‘dissociation of identity’ and ‘lack of identification’ (Morio &amp; Buchholz, 2009). The former relates to users creating on-line alter egos, whilst the latter occurs when users do not share any personal information whatsoever (Morio &amp; Buchholz, 2009).</p>
<p align="justify">The difference between HCs and LCs is also intertwined with Hofstede’s power distance (PD) and time orientation (TO) dimensions (Würtz, 2006). PD relates to how well people tolerate power imbalances within society whilst TO examines how trust is formed in society (Cook &amp; Finlayson, 2005). HCs have higher tolerance of unequal distribution of power and accept that trust among people is usually formed as a result of lengthy relationships; LCs have a preference for equality and transparency in relationships (Cook &amp; Finlayson, 2005; Würtz, 2006). Therefore in a design context, HCs are likely to expect less detailed information and complex navigation than LCs and by the same token may ‘expect’ that certain content will not be available to the public at large (Cook &amp; Finlayson, 2005).</p>
<p align="justify">The above literature review provides a mere overview of the theories behind cross-cultural design. However, what can be extracted is that by using Hall’s and Hofstede’s cultural frameworks as a guide, web designers can assess potential pull factors that can lead to operating a successful and competitive website.</p>
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<p><strong>Annotated Websites:</strong></p>
<p align="justify">Arango, J. (n.d.). <em>Design Across Cultures</em>. Retrieved 9 July 2009, from <a href="http://www.designacrosscultures.com/">http://www.designacrosscultures.com/</a> : This blog provides a critical evaluation of cross-cultural web design not only from a graphical or textual context but also in terms of sensitive content such as political opinion and various marketing techniques. The blog also provides critical commentary on various academic hypothesis and studies. The blog entries are well written and researched, however, due to the length of many entries a print friendly version would have been more effective. Another downside is that the blog has not been updated since early 2008.</p>
<p align="justify">Hofstede, G. (n.d.). <em>Geert Hofstede Cultural Dimensions</em>. Retrieved 8 July, 2009, from <a href="http://www.geert-hofstede.com">http://www.geert-hofstede.com</a> : A very resourceful web site dedicated to Prof. Hofstede’s cultural dimension index research. The site has two attractive features. Firstly, it allows users to compare the culture of their home country with that of the host country. The website generates a chart comparing how the two cultures score in relation to Prof. Hofstede’s cultural dimensions. Secondly, the web site contains detailed information on the cultural dimensions of a number of countries. However, while the list of countries analysed is by no means exhaustive, there are unfortunately some important omissions such as Russia and Eastern Europe.</p>
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<p><strong>Reference list:</strong></p>
<p align="justify">Allen, Dr M. &amp; Curtin University of Technology. (n.d.). <em>NET 11: Internet Communications – Concept 8 The invisibility of difference</em>. Retrieved 2 June, 2009, from http://lms.curtin.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_18825_1&amp;content_id=_985245_1</p>
<p align="justify">Cook, J. &amp; Finlayson, M. (2005). The Impact of Cultural Diversity on Web Site Design. <em>S.A.M. Advanced Management Journal</em>, <em>70</em>(3), 15 – 45. Retrieved 10 July, 2009, from ABI/Inform Global database.</p>
<p align="justify">Morio, H. &amp; Buchholz, C. (2009). How anonymous are you online? Examining online social behaviours from a cross-cultural perspective. <em>AI &amp; Society</em>, <em>23</em>(2), 297 – 307. Retrieved 10 July, 2009, from Sage Journals Online database.</p>
<p align="justify">Würtz, E. (2006). Intercultural Communication on Web sites: A Cross-Cultural Analysis of Web sites from High-Context Cultures and Low-Context Cultures. <em>Journal of Computer-Mediated Communication</em>, <em>11</em>(1), 274 – 299. Retrieved 10 July, 2009, from EBSCO Host database.</p>
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<p align="center"><strong>END OF CONCEPT 8</strong></p>
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<p><strong><font size="3">Concept 17: “The impact of text-based real-time chat” (Allen &amp; Curtin University of Technology, n.d.)</font></strong></p>
<p align="justify">Since the mid 1990s text-based synchronous computer mediated communication (SCMC), represented primarily through instant messengers (IMs), has rapidly grown as the communication medium of choice for many internet users. But why has text-based SCMC become more popular than asynchronous communication tools such as e-mail, and what has been the effect of text-based SCMC on interpersonal communication.</p>
<p align="justify">The reasons for the wide-spread use of text-based SCMC were subject of an academic survey conducted in 2005 by Yen, Huang and Hung (2007), which evaluated the CMC habits of 545 university students at Midwestern University in the United States.</p>
<p align="justify">According to Yen et al. (2007) the findings generally revealed that both CMC mediums, IMs and e-mail, share ease of use and can be used to communicate both substantive and ‘phatic’ information. However, the majority of students believed IMs were better suited in informal communication and social interaction, including forming and maintaining friendships and relationships, whilst e-mail was preferred in formal communication with lecturers and co-workers (Yen et al. 2007).</p>
<p align="justify">Arguably, the students’ perceived social and informal character of IM communication could be interpreted to discredit text-based SCMC as an effective medium for work or study purposes. However, as Kirkpatrick notes, fun and attaining or applying knowledge are not “mutually inconsistent” (2005, p 155). Indeed, as Yen et al. suggest, having a “playful attitude” (2007, p. 11) allows users to use technology in novel and meaningful ways.</p>
<p align="justify">Accordingly, when approaching text-based SCMC with a “playful attitude” (Yen et al., 2007 p. 11) IM communication can be effectively implemented in a pedagogical setting (Kirkpatrick, 2005; Jarrell &amp; Freiermuth, 2005). According to Kirkpatrick (2005), absence of visual cues in IM communication can foster wider student participation yet managing virtual classrooms can also be challenging due to off-topic discussions, which can be more disruptive to a lecture than in a physical classroom.</p>
<p align="justify">Jarrell and Freiermuth (2005) offer a cultural analysis of ESL virtual classrooms at Japanese universities. In their case study, Jarrell and Freiermuth (2005) show that Japanese ESL students were less inhibited to participate to class discussions in English when the interaction occurred via text chat. Due to an absence of “observable social cues such as nonverbal gestures and signs of status…” (Ho &amp; McLeod, 2008 p. 191), students did not fear being ‘sanctioned’ by the tutor or ridiculed by other students. Furthermore, first year ESL students found the experience enriching as they were able to communicate with second year students – a rare practice in the Japanese educational institutions (Jarrell &amp; Freiermuth, 2005).</p>
<p align="justify">Accordingly, the reasons for the rapid growth of text-based SCMC and its effect on communication are aptly summarized by Ho and McLeod who state that in text-chat “participants have greater latitude to express extreme opinions… because of the reduced threat&#8230; of… negative sanctions” (2008, p. 194). In this respect Ho and McLeod (2008) contend that the degree of anonymity encountered in text-chat engenders equal opportunity of expression and a wide spectrum of opinions, including from those who may otherwise fear social marginalisation in face-to-face scenarios.</p>
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<p><strong>Annotated Websites:</strong></p>
<p align="justify">Shinder, D. (2005). <em>Instant Messaging: Does It Have a Place in Business Networks?</em>. Retrieved 16 July, 2009, from <a href="http://www.windowsecurity.com/articles/Instant-Messaging-Business-Networks.html">http://www.windowsecurity.com/articles/Instant-Messaging-Business-Networks.html</a> : This article provides a rather grim outlook for instant messengers (IMs) in businesses. It begins with the premise that IMs are primarily used for social purposes, which is not necessarily true given that text-chat has found utility in virtual classrooms. The article contends that the immediacy of IMs is as much a positive as it is a negative element. Focusing on the negative, the article suggests IMs to be damaging to workplace productivity, cause network security issues and affect bandwidth usage. Adopting a Theory X position, the article suggests strict monitoring procedures and usage policies where organisations are inclined to allow staff to use IMs.</p>
<p align="justify">Heenan, A. (n.d.). <em>Guide to Flaming</em>. Retrieved 14 July, 2009, from <a href="http://www.flayme.com/">http://www.flayme.com/</a> : Traditionally, flame wars were known to escalate on e-mail lists and discussion boards, however with the convergence of synchronous communication elements in Web 2.0 it pays to know what action to take when you’re in the cross-fire. This site provides in a tongue-in-cheek style some basic rules and skills of netiquette – how to react and avoid getting entangled in a flame war. The site also outlines some of the psychological reasons behind flame wars. The down-side: the content is written primarily for users of asynchronous communication tools, thus the site lacks exclusive tips for netiquette on social networks and instant messengers.</p>
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<p><strong>Reference list:</strong></p>
<p align="justify">Allen, Dr M. &amp; Curtin University of Technology. (n.d.). <em>NET 11: Internet Communications – Concept 17 The impact of text-based real-time chat</em>. Retrieved 2 June, 2009, from http://lms.curtin.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_18825_1&amp;content_id=_985245_1</p>
<p align="justify">Ho, S. S. &amp; McLeod, M. D. (2008). Social-Psychological Influences on Opinion Expression in Face-to-Face and Computer-Mediated Communication. <em>Communication Research</em>, <em>35</em>(2), 190 – 207. Retrieved on 15 July, 2009, from Sage Journals Online database.</p>
<p align="justify">Jarrell, D. &amp; Freiermuth, M. R. (2005). The Motivational Power of Internet Chat. <em>Regional Language Centre Journal (RELC)</em>, <em>36</em>(1), 59 – 72. Retrieved on 17 July, 2009, from Sage Journals Online database.</p>
<p align="justify">Kirkpatrick, G. (2005). Online ‘chat’ facilities as pedagogic tools. <em>Active Learning in Higher Education</em>, <em>6</em>(2), 145 – 159. Retrieved on 14 July, 2009, from ABI/Inform Global database.</p>
<p align="justify">Yen, D. C., Huang, A. H. &amp; Hung, S. (2007). The selection of instant messaging or e-mail: College students’ perspective for computer communication. <em>Information Management &amp; Computer Security</em>, <em>15</em>(1), 5 – 22. Retrieved on 15 July, 2009, from ABI/Inform Global database.</p>
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<p align="center"><strong>END OF CONCEPT 17</strong></p>
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<p><strong><font size="3">Concept 20: “Active communication generates identity awareness” (Allen &amp; Curtin University of Technology, n.d.)</font></strong></p>
<p align="justify">The rise of the Web 2.0 environment – exemplified through popular services such as weblogs and social networks – has not only enabled web users to publish their presence online but it has also led to their individualisation in the infosphere (Miller, 2008; Rice, 2009).</p>
<p align="justify">According to Miller (2008), individualisation is a process of developing your online identity through self-disclosure and the forming of social relationships with your audience and peers alike. However, as Miller (2008) notes, the process of individualisation unfolds in a different manner between weblogs and social networks.</p>
<p align="justify">Weblogs act as an online diary, enabling bloggers to express personal experiences in a reverse “chronological narrative” (Gurak, 2008 p. 65). However, unlike diary entries, weblog entries are more than mere introspective experiences for private reflection, rather they are published with the aim of building and strengthening interaction with audiences worldwide (Gurak, 2008; Rice, 2009). In this sense the “voyeuristic and exhibitionistic” (Miller, 2008 p. 389) character of weblog expressions should not be discredited as mere self-centred outbursts of emotion (Rice, 2009).</p>
<p align="justify">It should be noted that the process of individualisation in the weblog environment is not contingent upon expressions of real life experiences or peer reviewed material (Rice, 2009). The blogger has complete control over the nature and direction of the narrative that will ultimately mould their identity in the infosphere (Rice, 2009). Indeed the success of a blog is not determined by the credible weight of the content, rather it is based on “an exchange of substantive information…, which revolve[s] around shared interests and dialogic exchange related to those interests” (Miller, 2008 p. 389).</p>
<p align="justify">By contrast, the process of individualisation on social networks such as Facebook occurs by matching keywords found on the account holder’s profile against other profiles (Miller, 2008). In this way forming relationships with social network users occurs by linking one’s profile to another based on mutually listed affiliations and interests, rather than on the basis of “dialogic communication” (Miller, 2008 p. 393). Furthermore, while social bonds on weblogs are formed with users largely unknown to the blogger, connections established on a social network are generally made with those whom the account holder knows personally, such as school friends, co-workers or family members (Miller, 2008).</p>
<p align="justify">This difference in the process of individualisation between weblogs and social networks also is highlighted in the mode of communication between the two mediums. Unlike the weblog environment, communication on social networks is neither substantive nor does it engender meaningful discussion (Miller, 2008). However, merely because the narrative is simplified it should not be thought of as lacking meaning. As Miller (2008) notes, the purpose of communication on social networks, not unlike SMS or short conversations, is to inform others of your existence in order to maintain a social connection. This is what Miller terms “phatic exchange” (2008, p. 393).</p>
<p align="justify">Although the process of individualisation differs between the two types of services, it can be concluded that in both instances Web 2.0 has given internet users wide opportunities of expression and the ability to create bonds with others based on shared experiences and interests.</p>
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<p><strong>Annotated websites:</strong></p>
<p align="justify"><em>Freevlog: Keeping videoblogging real (easy)</em>. (n.d.). Retrieved 16 July, 2009, from <a href="http://www.freevlog.org/">http://www.freevlog.org/</a> : This site provides some very useful tips on video blogging. It covers all the important bases about this current internet phenomenon from technical elements such as filming, editing and hosting your video to journalistic tips. The site also explains the video blog phenomenon and how it is a logical evolution from traditional modes of online expression such as personal web sites and (text-based) blogs. Most of the tips appear in video format and can be either streamed or downloaded from the website. Unfortunately some of the videos can be rather large and may take some time to download.</p>
<p align="justify">Suler, J. (n.d.). <em>The Psychology of Cyberspace</em>. Retrieved 17 July, 2009, from <a href="http://psycyber.blogspot.com/">http://psycyber.blogspot.com/</a> : Prof. Suler’s blog provides an insightful analysis of process of individualisation in cyberspace in relation to various popular Web 2.0 services. I found Prof. Suler’s assessment of blogs to be similar to other academic journals I reviewed for this concept. Accordingly, Prof. Suler characterises weblogs as more than mere personal diaries, instead engendering discussion with readers and participants alike. Prof. Suler also explores how social networks have enabled closer interaction and co-operation between university students and lecturers. Prof. Suler’s views serve to further reinforce the importance of these services in the formation of on-line identities.</p>
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<p><strong>Reference list:</strong></p>
<p align="justify">Allen, Dr M. &amp; Curtin University of Technology. (n.d.). <em>NET 11: Internet Communications – Concept 20 Active communication generates identity awareness</em>. Retrieved 2 June, 2009, from http://lms.curtin.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_18825_1&amp;content_id=_985245_1</p>
<p align="justify">Gurak, L. J. (2008). The Psychology of Blogging: You, Me, and Everyone in Between. <em>American Behavioural Scientist</em>, <em>52</em>(1), 60 – 68. Retrieved on 18 July, 2009, from Sage Journal Online database.</p>
<p align="justify">Miller, V. (2008). New Media, Networking and Phatic Culture. <em>Convergence: The International Journal of Research into New Media Technologies</em>, <em>14</em>(4), 387 – 400. Retrieved on 18 July, 2009, from Sage Journals Online database.</p>
<p align="justify">Rice, J. (2009). Networked Exchanges, Identity, Writing. <em>Journal of Business and Technical Communication</em>, <em>23</em>(3), 294 – 317. Retrieved on 2 August, 2009, from Sage Journals Online database.</p>
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<p align="center"><strong>END OF CONCEPT 20</strong></p>
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<p><strong><font size="3">Concept 22: “Public space and regulation” (Allen &amp; Curtin University of Technology)</font></strong></p>
<p align="justify">In a media leak earlier this year (2009) it was reported that the Australian Communications and Media Authority (ACMA), which had been charged with filtering inappropriate web content, had in fact blocked access to a number of web sites with appropriate content (Gelineau, 2009). It is difficult to determine whether this incident was mere inadvertence or an abuse of power.</p>
<p align="justify">Nevertheless, this news story raises a number of key questions about internet governance:<br />
1.	What is the scope of internet governance?<br />
2.	By which model can the internet be governed?<br />
3.	Who should have authority to govern the internet?</p>
<p align="justify">According to Tavani (2007), determining the scope of internet governance may depend on our understanding of the internet. Tavani (2007) argues that the internet can be defined as either a ‘medium’ of broadcasting information or a ‘public place’ accessible to all. By contrast, Mueller, Mathiason and Klein (2007) argue for an inclusive interpretation because the manner in which the internet technical infrastructure is controlled will inevitably affect a person’s conduct online.</p>
<p align="justify">The above interpretations are reflected in three non-law models of internet governance: self-regulation, self-help and governance by code (Engel, 2006).</p>
<p align="justify">Self-regulation relates to rules of conduct enforced by moderators of an on-line community as a result of pressures from regulatory bodies and acceptable social norms (Engel, 2006). By contrast, the self-help model is comparable to netiquette, prompting web users to set an example for good behaviour rather than enforcing standards of conduct (Engel, 2006).</p>
<p align="justify">Governance by code is ‘self-enforcing’ and applies to all users irrespective of choice (Engel, 2006; Tavani, 2007).  Although efficient in securing obedience, it focuses on limiting access to information rather than “regulating directly the conduct of users” (Tavani, 2007 p. 42). In this respect, Tavani (2007) argues that code erodes from the web user’s independence to choose whether or not to abide by the rules. Furthermore, the ‘self-enforcing’ character of code does not enable web users to either question or review the validity of the rules enforced (Tavani, 2007).</p>
<p align="justify">The lack of natural justice and procedural fairness in the non-law models raises the question as to whether national or international laws would be more effective at regulating the internet.</p>
<p align="justify">Engel (2006) argues that while the internet may be regulated by legislation, due to its global nature legislators are confronted with numerous obstacles. According to Engel (2006) these obstacles include inter alia: jurisdictional issues; opposition from internet commons, favouring outcomes based on ethics rather than interpretations of the law; the rapid advancement of technology constantly challenging the relevance of enacted laws; and lack of consistency in interests and allegiances among web users.</p>
<p align="justify">Arguably, therefore, decisions relating to internet governance could be left to the international community. However, such a move is not without challenges. Presently, the internet ‘root master file’ is controlled by the Internet Corporation for Assigned Names and Numbers (ICANN) a U.S.-government backed, non-profit organisation, which has been previously used to sanction the internet activity of regimes unfriendly to U.S. foreign policies (Kumar and Mowshowitz, 2006).</p>
<p align="justify">Commentators argue that U.S. monopoly over ICANN not only threatens the sovereignty of other nations but will ultimately back-fire, with other nations creating their own ‘root master file’ (Kumar and Mowshowitz, 2006). Consequently, the process of internet governance is likely to remain a contentious issue for some time to come. Without the wide co-operation of various governmental and non-governmental stakeholders internet governance is likely to continue being an ad hoc process marred by inefficient local legislation and flimsy user created rules.</p>
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<p><strong>Annotated Websites:</strong></p>
<p align="justify"><em>Electronic Frontiers Australia</em> (EFA). (n.d.). Retrieved 19 July, 2009, from <a href="http://www.efa.org.au/">http://www.efa.org.au/</a> : EFA is a non-profit NGO set up to protect Internet users’ rights in cyberspace. The web site provides up to date information regarding censorship and intellectual property law cases and legislative developments in the respective areas. The site provides detailed information on internet censorship for States &amp; Territories and Federal jurisdictions. The site can be used as a resource for internet censorship, as it provides a great amount of explanatory notes relating to legislation and various ministerial submissions. Due to the large amount of text and scrolling, the content is best read in print rather than on the screen.</p>
<p align="justify">Mueller, M., Hofmann, J., Cogburn, D., Klein, H., McKnight, L., Eeten, M. J. G. &amp; Kuerbis, B. (n.d.). <em>Internet Governance Project (IGP)</em>. Retrieved 22 July, 2009, from <a href="http://www.internetgovernance.org/">http://www.internetgovernance.org/</a> : IGP is an internet governance resource site run by a number of information technology academics. The site contains a series of print-friendly submissions made to ICANN detailing proposed reforms to the current international framework of internet governance. The most recent proposed reforms issued by the IGP call for closer engagement between the U.S. government and other stakeholders, as well as for wider accountability of ICANN’s past and present conduct. The proposed reforms also seek a change of ICANN’s mission, to not only regulate internet activity but also actively protect internet user’s civil liberties in cyberspace.</p>
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<p><strong>Reference list:</strong></p>
<p align="justify">Allen, Dr M. &amp; Curtin University of Technology. (n.d.). <em>NET 11: Internet Communications – Concept 22 Public space and regulation</em>. Retrieved 2 June, 2009, from http://lms.curtin.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_18825_1&amp;content_id=_985245_1</p>
<p align="justify">Engel, C. (2006). The Role of Law in the Governance of the Internet. <em>International Review of Law Computers</em>, <em>20</em>(1 &amp; 2), 201 – 216. Retrieved on 21 July, 2009 from ABI/Inform database.</p>
<p align="justify">Gelineau, K. (2009, 20 March). Australian Internet ‘blacklist’ prompts concern. <em>Sydney Morning Herald</em>. Retrieved 19 July, 2009, from <a href="http://news.smh.com.au/breaking-news-technology/australian-internet-blacklist-prompts-concern-20090321-94mh.html">http://news.smh.com.au/breaking-news-technology/australian-internet-blacklist-prompts-concern-20090321-94mh.html</a></p>
<p align="justify">Kumar, N. &amp; Mowshowitz, A. (2006). Who Should Govern the Internet?. <em>Communications of the ACM</em>, <em>49</em>(2), 35 – 37. Retrieved 20 July 2009, from ABI/Inform database.</p>
<p align="justify">Mueller, M., Mathiason, J. &amp; Klein, H. (2007). The Internet and Global Governance: Principles and Norms for a New Regime. <em>Global Governance</em>, <em>13</em>, 237 – 254. Retrieved on 21 July, 2009 from ABI/Inform database.</p>
<p align="justify">Tavani, H. T. (2007). Regulating cyberspace: concepts and controversies. <em>Library Hi Tech</em>, <em>25</em>(1), 37 – 46. Retrieved on 22 July, 2009 from ABI/Inform database.</p>
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<p align="center"><strong>END OF CONCEPT 22</strong></p>
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		<title>M4.T2 &#8211; Searching the Web</title>
		<link>http://aursnet11.wordpress.com/2009/07/29/m4-t2-searching-the-web/</link>
		<comments>http://aursnet11.wordpress.com/2009/07/29/m4-t2-searching-the-web/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 22:01:43 +0000</pubDate>
		<dc:creator>aursnet11</dc:creator>
				<category><![CDATA[Module 4 - Using the Infosphere]]></category>

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		<description><![CDATA[Search Engine Task &#8220;1. Choose your most commonly used internet search engine and do a search with words of your choosing. LOG ENTRY: record the first hit and number of hits in your learning log&#8221; (Allen &#38; Curtin University of Technology, n.d.) My most commonly used internet search engine is Google. For this task I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aursnet11.wordpress.com&amp;blog=7980665&amp;post=334&amp;subd=aursnet11&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><font size="2"></p>
<p><font size="3"><strong>Search Engine Task</strong></font></p>
<p align="justify"><strong><em>&#8220;1. Choose your most commonly used internet search engine and do a search with words of your choosing. LOG ENTRY: record the first hit and number of hits in your learning log&#8221;</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">My most commonly used internet search engine is <a href="http://www.google.com.au/">Google</a>.</p>
<p align="justify">For this task I used the following search terms: &#8216;spiral of silence&#8217; (Noelle-Neumann, 1974). The first hit came from Wikipedia: <a href="http://en.wikipedia.org/wiki/Spiral_of_silence">http://en.wikipedia.org/wiki/Spiral_of_silence</a>. The link contains information on the Noelle-Neumann (1974) &#8216;spiral of silence&#8217; theory, and it is the information I intended to find out. Overall <a href="http://www.google.com.au/">Google</a> produced 215,000 hits for this term.</p>
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<p align="justify"><strong><em>&#8220;2. Using copernicus or similar, set it up to search at least three search engines (including one that will search the &#8216;deep web&#8217;) and repeat exactly the same search. LOG ENTRY: record the number of hits in your learning log, and compare to your first search. What differences did you notice? Why? Which search, on first glance gave you the most promising results?</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">The first result that <a href="http://www.copernic.com/en/products/agent/index.html">Copernic Agent Basic</a> (hereinafter Copernic) retrieved was also from the same Wikipedia address. However, I was perplexed that despite searching via several search engines, Copernic would only return a mere 32 hits!</p>
<p align="justify">Initially I attributed the puny search results to the fact that the free trial version of Copernic cannot be enabled to search Google. However, I decided to use one of the search engines enabled in the trial version of Copernic independently from the program in order to compare the results. By using the same key words (spiral of silence) I discovered that <a href="http://www.yahoo.com">Yahoo’s search engine</a> generated more than 4.7 million hits! This left me even more puzzled as to why Copernic would retrieve such a truncated number of search hits!</p>
<p align="justify">I then decided to explore Copernic various search options and discovered the cause for the limited search results! By default each search category in Copernic is set to retrieve 10 hits per search engine. I set it to retrieve 100 hits from each search engine and the number of hits returned increased dramatically to around 442 hits!</p>
<p align="justify">Arguably, the ability to set the number of search results per search engine allows for an efficient and focused search of the internet as users do not have to wade through a great quantity of links. Yet I also believe that limiting the number of results displayed also compromises the effectiveness of Copernic as a deep search engine.</p>
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<p align="justify"><strong><em>&#8220;3. Save at least the first 5 hits of both searches.&#8221;</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p>First 5 search results generated by Copernic:</p>
<ol>
<li><a href="http://en.wikipedia.org/wiki/Spiral_of_silence">http://en.wikipedia.org/wiki/Spiral_of_silence</a></li>
<p></p>
<li><a href="http://en.wikipedia.org/wiki/Spiral_of_silence">http://socyberty.com/sociology/spiral-of-silence/</a></li>
<p></p>
<li><a href="http://www.12manage.com/methods_noelle-neumann_spiral_of_silence.html">http://www.12manage.com/methods_noelle-neumann_spiral_of_silence.html</a></li>
<p></p>
<li><a href="http://changingminds.org/explanations/theories/spirals_silence.htm">http://changingminds.org/explanations/theories/spirals_silence.htm</a></li>
<p></p>
<li><a href="http://www.answers.com/topic/spiral-of-silence">http://www.answers.com/topic/spiral-of-silence</a></li>
</ol>
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<p>First 5 search results generated by Google:</p>
<ol>
<li><a href="http://en.wikipedia.org/wiki/Spiral_of_silence">http://en.wikipedia.org/wiki/Spiral_of_silence</a></li>
<p></p>
<li><a href="http://www.tcw.utwente.nl/theorieenoverzicht/Theory%20clusters/Mass%20Media/spiral_of_silence.doc/">http://www.tcw.utwente.nl/theorieenoverzicht/Theory%20clusters/Mass%20Media/spiral_of_silence.doc/</a></li>
<p></p>
<li><a href="http://books.google.com.au/books?id=ECXwC4ldmRIC&amp;dq=spiral+of+silence&amp;printsec=frontcover&amp;source=bl&amp;ots=MuqAt8JWW3&amp;sig=uu2G5EDfSAm-iEXHTvzKbh0eszI&amp;hl=en&amp;ei=p3uPSvvOAsmQkQWzxuC7Cg&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=3#v=onepage&amp;q=&amp;f=false">http://books.google.com.au/books?id=ECXwC4ldmRIC&amp;dq=spiral+of+silence&amp;printsec=frontcover&amp;source=bl&amp;ots=MuqAt8JWW3&amp;sig=uu2G5EDfSAm-iEXHTvzKbh0eszI&amp;hl=en&amp;ei=p3uPSvvOAsmQkQWzxuC7Cg&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=3#v=onepage&amp;q=&amp;f=false<br />
</a></li>
<p></p>
<li><a href="http://www.12manage.com/methods_noelle-neumann_spiral_of_silence.html">http://www.12manage.com/methods_noelle-neumann_spiral_of_silence.html</a></li>
<p></p>
<li><a href="http://changingminds.org/explanations/theories/spirals_silence.htm">http://changingminds.org/explanations/theories/spirals_silence.htm</a></li>
</ol>
<p align="justify">Overall, there were no notable discrepancies between the search results generated via <a href="http://www.copernic.com/en/products/agent/index.html">Copernic</a> and those generated via <a href="http://www.google.com.au">Google</a> or <a href="http://www.yahoo.com">Yahoo</a>. However, Copernic avoided any results from shopping web sites such as Amazon. This is because I used the web site search category, which searches exclusively for sites with substantive content.</p>
<p><font color="white">-</font><br />
<font color="white">-</font></p>
<p><font size="3"><strong>Boolean Search Task</strong></font></p>
<p align="justify"><strong><em>&#8220;Taking the same key words of your last search, think about how you would best search for the following:</p>
<ol>
<li>the biggest number of hits relating to these key words </li>
<p></p>
<li>information most relevant to what you ACTUALLY wanted to look for!</li>
<p></p>
<li>information coming only from university sources&#8221; </em></strong> (Allen &amp; Curtin University of Technology, n.d.)</li>
</ol>
<ol>
<p><font color="white">-</font></p>
<li>
<p align="justify">Generating the largest number of hits in relation to the spiral of silence can be done by:</p>
</li>
<dl>
<dd>
<p align="justify">a.	Searching all the words. This method generated 215,000 hits on Google.</p>
</dd>
<p></p>
<dd>
<p align="justify">b.	Searching for each keyword individually. For example, searching for spiral alone generated 30,000,000 hits on Google. Searching for silence alone generated 75,300,000 hits on Google.</p>
</dd>
<p><font color="white">-</font></p>
</dl>
<li>
<p align="justify">The information I want to find out is about Noelle-Neumann’s (1974) &#8216;spiral of silence&#8217; theory. Luckily by merely typing spiral of silence in Google, the first 6 – 7 search result entries were all about Noelle-Neumann’s (1974) theory. However, assuming luck was not on my side, there are a number of methods that may be employed to find information I want:</p>
</li>
<dl>
<dd>
<p align="justify">a.	Searching by the exact phrase. This search method will generate results based on pages that contain the phrase “spiral of silence”.</p>
</dd>
<p></p>
<dd>
<p align="justify">b.	Searching by using a combination of exact phrase and the Boolean command OR. For example, I may want to widen my search based on either the phrase “spiral of silence” or the name of the author “Noelle-Neumann”. This method is effective where, for example, a key word or phrase may hold multiple meanings. In this case, the phrase spiral of silence is also the name a musical group.</p>
</dd>
<p></p>
<dd>
<p align="justify">c.	Searching by using a combination of exact phrase and the Boolean command NOT. This search method will narrow the generated results further than the exact phrase method by excluding certain key words and phrases from the search. This method is particularly useful if I wanted to exclude unwanted search results such as the musical group <a href="http://www.myspace.com/spiral_space">Spiral of Silence</a>.</p>
</dd>
<p><font color="white">-</font></p>
</dl>
<li>
<p align="justify">In order to find information only from university sources I typed: “spiral of silence” site:.edu. This method will tell Google to search for the exact phrase only within web domains with the extension .edu (i.e. educational institutions).</p>
<p>Incidentally the ‘site:’ command can also be used to search for key words and phrases on a particular web site. For example, site:<a href="www.metal-rules.com">www.metal-rules.com</a> “<a href="http://www.metallica.com">Metallica</a>” will search the HTML pages of Metal-Rules which include the keyword <a href="http://www.metallica.com">Metallica</a>.</p>
</li>
</ol>
<p><font color="white">-</font><br />
<font color="white">-</font></p>
<p><font size="3"><strong>Organising Search Information Task</strong></font></p>
<p align="justify"><strong><em>&#8220;First, choose the best three sources found in the previous task&#8230; [u]sing whatever software or tool you think appropriate, record the following information about those sites: URL., author, institution, blurb/ summary / screen shot&#8230;”</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<table align="center">
<tr>
<td><em><b>Site 1:</b></em></td>
<td></td>
</tr>
<tr>
<td><img src="http://aursnet11.files.wordpress.com/2009/08/m4-s1.jpg?w=200&#038;h=200" alt="M4-s1" title="M4-s1" width="200" height="200" class="aligncenter size-thumbnail wp-image-344" /></td>
<td valign="top">
<p align="justify">URL: <a href="http://www.tcw.utwente.nl/theorieenoverzicht/Theory%20clusters/Media,%20Culture%20and%20Society/spiral_of_silence.doc/">http://www.tcw.utwente.nl/theorieenoverzicht/Theory%20clusters/<br />Media,%20Culture%20and%20Society/spiral_of_silence.doc/</a></p>
<p align="justify">Institution: University of Twente</p>
<p align="justify">Description: &#8220;The phrase &#8216;spiral of silence&#8217; &#8230;refers to how people tend to remain silent when they feel that their views are in the minority.&#8221; (University of Twente, 2004)</p>
</td>
</tr>
<tr>
<td>
<p align="right"></p>
</td>
<td></td>
</tr>
<tr>
<td><em><b>Site 2:</b></em></td>
<td></td>
</tr>
<tr>
<td><img src="http://aursnet11.files.wordpress.com/2009/08/m4-s2.jpg?w=200&#038;h=200" alt="M4-s2" title="M4-s2" width="200" height="200" class="aligncenter size-thumbnail wp-image-345" /></td>
<td valign="top">
<p align="justify">URL: <a href="http://blogs.worldbank.org/publicsphere/breaking-spiral-silence-about-corruption">http://blogs.worldbank.org/publicsphere/breaking-spiral-silence-about-corruption</a></p>
<p align="justify">Institution: The World Bank</p>
<p align="justify">Author: Anne-Katrin Arnold</p>
<p align="justify">Description: &#8220;It&#8217;s worth thinking about what the Spiral of Silence means in our fight against corruption.&#8221; (Arnold, 2009).</p>
</td>
</tr>
<tr>
<td>
<p align="right"></p>
</td>
<td></td>
</tr>
<tr>
<td><em><b>Site 3:</b></em></td>
<td></td>
</tr>
<tr>
<td><img src="http://aursnet11.files.wordpress.com/2009/08/m4-s3.jpg?w=200&#038;h=200" alt="M4-s3" title="M4-s3" width="200" height="200" class="aligncenter size-thumbnail wp-image-343" /></td>
<td valign="top">
<p align="justify">URL: <a href="http://mediaconvergence.org/blog/?p=143">http://mediaconvergence.org/blog/?p=143</a></p>
<p align="justify">Institution: Media Convergence Matters</p>
<p align="justify">Author: Tom Johnson</p>
<p align="justify">Description: &#8220;The emergence of the Internet and convergent media will force us to adapt or discard some of our leading communication theories.  Spiral of silence, in particular, ia [sic] a theory that does not seem to hold up well in the Internet era.&#8221; (Johnson, 2008)</p>
</td>
</tr>
<tr>
<td>
<p align="right"></p>
</td>
<td></td>
</tr>
</table>
<p><font color="white">-</font><br />
<font color="white">-</font></p>
<p align="justify"><strong><em>“&#8230;using any useful software you have downloaded, or utilising your existing software, record this information on your computer in the way that you think will be most useful to you in terms of preparing for your third assignment&#8230;”</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">In order to save the information found on the above sites I used two different programs.</p>
<p align="justify">Firstly, I used Mozilla’s <a href="www.mozilla.com/firefox/">Firefox</a> to bookmark the URLs. Firefox has a very well structured bookmark manager as it allows users to categorise bookmarked URLs in folders and subfolders. For the concepts assignment I created four bookmark folders with the number and title of the concept I was researching. For the purposes of this task, the three sites were placed in the bookmark folder I created for Concept 17.</p>
<p align="justify">Secondly, I used a printing script called <a href="http://www.dopdf.com/">doPDF</a>, which enables users to save the information on a web site to a PDF file. I find this to be an effective method of printing documents as well as saving web site content for off-line use. <a href="http://www.dopdf.com/">doPDF</a> is also an ethical way of saving web page content for off-line use. <a href="http://www.dopdf.com/">doPDF</a> saves everything visible on an web page as a single PDF file rather than downloading the contents of a web page in separate image and HTML files. In practical terms, pages saved in <a href="http://www.dopdf.com/">doPDF</a> can only be viewed but not modified in any way as users do not gain access to the HTML code or any of the image files on the web site.</p>
<p><font color="white">-</font><br />
<font color="white">-</font></p>
<p><strong><u>Reference list:</u></strong></p>
<p>Allen, Dr M. &amp; Curtin University of Technology. (n.d.). <em>NET 11: Internet Communications – Module 4 Tasks</em>. Retrieved June 2, 2009, from</p>
<p>http://lms.curtin.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_18825_1&#038;content_id=_985243_1</p>
<p>Arnold, A. (2009). <em>Breaking the Spiral of Silence About Corruption</em>. Retrieved July 27, 2009, from <a href="http://blogs.worldbank.org/publicsphere/breaking-spiral-silence-about-corruption">http://blogs.worldbank.org/publicsphere/breaking-spiral-silence-about-corruption</a>.</p>
<p>Johnson, T. (2008).Spiral of Silence in the Internet era. Media Convergence Matters. Retrieved July 28, 2009, from <a href="//mediaconvergence.org/blog/?p=143">http://mediaconvergence.org/blog/?p=143</a>.</p>
<p>Noelle-Neumann, E. (1974). Spiral of silence: A theory of public opinion. <em>Journal of Communication</em>, <em>24</em>(2), 43 &#8211; 51.</p>
<p>University of Twente. (2004). <em>Spiral of Silence: formation of public opinion</em>. Retrieved July 27, 2009, from <a href="http://www.tcw.utwente.nl/theorieenoverzicht/Theory%20clusters/Media,%20Culture%20and%20Society/spiral_of_silence.doc/">http://www.tcw.utwente.nl/theorieenoverzicht/Theory%20clusters/Media,%20Culture%20and%20Society/spiral_of_silence.doc/</a>.</p>
<p></font></p>
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		<title>M4.T1 &#8211; Tools for using the Web</title>
		<link>http://aursnet11.wordpress.com/2009/07/24/m4-t1-tools-for-using-the-web/</link>
		<comments>http://aursnet11.wordpress.com/2009/07/24/m4-t1-tools-for-using-the-web/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 09:57:13 +0000</pubDate>
		<dc:creator>aursnet11</dc:creator>
				<category><![CDATA[Module 4 - Using the Infosphere]]></category>

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		<description><![CDATA[&#8220;Choose at least one or two you do not already have on your machine, so you can: Experiment with the actual program think about and reflect on the processes of downloading software / programs from the web. &#8230; In your learning log record which programs you downloaded and note which (if any) facets you think [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aursnet11.wordpress.com&amp;blog=7980665&amp;post=327&amp;subd=aursnet11&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><font size="2"></p>
<p align="justify"><strong><em>&#8220;Choose at least one or two you do not already have on your machine, so you can:</p>
<ol>
<li>Experiment with the actual program</li>
<li>think about and reflect on the processes of downloading software / programs from the web.</li>
</ol>
<p>&#8230;<br />
In your learning log record which programs you downloaded and note which (if any) facets you think might prove useful.&#8221;</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify"><a href="http://www.foxitsoftware.com/pdf/reader/">Foxit Reader</a>, can be used as an alternative to <a href="http://get.adobe.com/reader/">Adobe’s Acrobat Reader</a> in order to view PDF files. By contrast to Abode’s Acrobat Reader, Foxit Reader is a significantly smaller program taking up approximately 8 megabytes of hard disk space.  Furthermore unlike Adobe’s Acrobat Reader, Foxit Reader also allows users to edit PDF documents, including filling out forms that are in PDF format. This is a particularly attractive feature of the program especially when considering that it is a free download. In order to achieve the same with Adobe’s Acrobat Reader, users would be required to purchase Adobe’s Acrobat suite which costs many hundreds of dollars. Users familiar with Adobe’s Acrobat Reader interface should have no issues using Foxit Reader.</p>
<p align="justify">One difference between the two programs is that the quality of PDFs printed in Foxit can be slightly blurry compared to PDFs printed in Adobe Acrobat Reader. The blurriness, however, is hardly noticeable and does not affect the overall readability of documents.</p>
<p><font color="white">-</font></p>
<p align="justify"><a href="http://www.copernic.com/en/products/agent/index.html">Copernic Agent Basic</a>, a deep search engine program. Copernic enables users to search for key words and phrases simultaneously via a number of search engines. Copernic also allows users to perform searches based on categories such as shopping categories, which generate results from popular sites such as <a href="http://www.amazon.com/">Amazon</a>. The full version of Copernic allows users to customise and download additional search categories. This feature is not available in the basic version of Copernic, however users can organise existing categories. In terms of ease of use, Copernic can be a convoluted program at first glance due the variety of search options that it offers. In that respect, users who are not accustomed to deep search engine programs may need to dedicate some time to familiarise themselves with the essential options.</p>
<p><font color="white">-</font><br />
<font color="white">-</font></p>
<p><strong><u>Reference list:</u></strong></p>
<p>Allen, Dr M. &amp; Curtin University of Technology. (n.d.). <em>NET 11: Internet Communications – Module 4 Tasks</em>. Retrieved June 2, 2009, from</p>
<p>http://lms.curtin.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_18825_1&#038;content_id=_985243_1</p>
<p></font></p>
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		<title>M3.T4 &#8211; Web 2.0</title>
		<link>http://aursnet11.wordpress.com/2009/07/21/m3-t4-web-2-0/</link>
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		<pubDate>Tue, 21 Jul 2009 01:42:50 +0000</pubDate>
		<dc:creator>aursnet11</dc:creator>
				<category><![CDATA[Module 3 - Contributing to the Infosphere]]></category>

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		<description><![CDATA[&#8220;Now you’ve read about Web 2.0 what applications or “services” do you think are web 2.0 indicative?&#8221; (Allen &#38; Curtin University of Technology, n.d.) There are a number of services which are web 2.0 indicative, these include: Social networks such as Facebook, Myspace and Twitter. Social networks enable friends to communicate online, to share photos [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aursnet11.wordpress.com&amp;blog=7980665&amp;post=259&amp;subd=aursnet11&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><font size="2"></p>
<p align="justify"><strong><em>&#8220;Now you’ve read about Web 2.0 what applications or “services” do you think are web 2.0 indicative?&#8221;</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">There are a number of services which are web 2.0 indicative, these include:</p>
<ol>
<li>Social networks such as <a href="http://www.facebook.com">Facebook</a>, <a href="http://www.myspace.com">Myspace</a> and <a href="http://www.twitter.com">Twitter</a>. Social networks enable friends to communicate online, to share photos and to participate together in various fun on-line activities.</li>
<p></p>
<li><a href="http://www.deviantart.com">Deviantart</a>, an artwork community where users may share their own artwork and collaborate with others on artwork projects. Deviantart is currently the largest online artwork community; it includes a wide range of artwork styles from traditional drawings to various forms of digital art.</li>
<p></p>
<li><a href="http://www.youtube.com/">Youtube</a>, allows users to share their own videos, comment on videos and create their own channels. Youtube has facilitated the growth of vlogs or video blogs, allowing youtubers to have their own internet shows. Much like traditional blogs, vlogs also allow for inexpensive and unfiltered journalism.</li>
<p></p>
<li><a href="http://en.wikipedia.org/wiki/Main_Page">Wikipedia</a>, an online encyclopaedia which allows readers to contribute to its content. I believe Wikipedia illustrates the best and the worst of Web 2.0. Allowing users to contribute has undoubtedly enriched Wikipedia’s content; however this level of freedom has also opened the floodgates to misuse, affecting Wikipedia’s credibility as an academic resource.</li>
</ol>
<p><font color="white">-</font><br />
<font color="white">-</font></p>
<p align="justify"><strong><em>&#8220;Take a look at the Internet Communications Diigo social bookmarking list we have set up for you as a bookmark site &#8211; compared to a html version think about the format and usability of a website/html written list with this same information. &#8230;What do you think are the differences between the two? What are the benefits? which format do you think you would like better and why?&#8221;</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">As I originally noted on the discussion board, I prefer the <a href="http://www.diigo.com/user/net11resources">Diigo list</a> better than the <a href="http://wievia.bay.livefilestore.com/y1p8GOFx-eIftrxl3h80up_xuZsctBHCKWcH_uCngHae_M_zdfG5A8mxh0wlgpFfx3g_ji273o8NyVIosEsl_PVp-Mvnffqji3I/net11.html">HTML list</a> for the following reasons:</p>
<ol>
<li>Better organised. Each entry on the Diigo list includes a brief description of the link and the date when it was added. Depending on the topic of the list, the date may be an indication of the relevancy of a link.</li>
<p></p>
<li>More than just a list. The Diigo list allows web users to review the content of each list entry. This can help other web users decide whether or not to visit a particular link.</li>
<p></p>
<li>Easier to design and update. The Diigo list does not require knowledge of HTML or any other internet programming language.</li>
<p></p>
<li>Conforms to web writing guidelines. The name of each bookmarked web site is displayed as a large bold headline, clearly visible to all web users.</li>
</ol>
<p align="justify">Despite its shortfalls, the HTML list is much easier to moderate than the Diigo list. A web site built solely from HTML code does not offer the same level of interactivity as Web 2.0 web sites. Consequently, the content may only be modified or updated by the person who designed the HTML list and has access to the web server where the list is hosted.</p>
<p><font color="white">-</font><br />
<font color="white">-</font></p>
<p><strong><u>Reference list:</u></strong></p>
<p>Allen, Dr M. &amp; Curtin University of Technology. (n.d.). <em>NET 11: Internet Communications – Module 3 Tasks</em>. Retrieved June 2, 2009, from</p>
<p>http://lms.curtin.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_18825_1&#038;content_id=_985242_1</p>
<p></font></p>
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		<title>M3.T3 &#8211; Blogs</title>
		<link>http://aursnet11.wordpress.com/2009/07/18/m3-t3-blogs/</link>
		<comments>http://aursnet11.wordpress.com/2009/07/18/m3-t3-blogs/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 05:37:00 +0000</pubDate>
		<dc:creator>aursnet11</dc:creator>
				<category><![CDATA[Module 3 - Contributing to the Infosphere]]></category>

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		<description><![CDATA[&#8220;In your learning log, record your thoughts. Consider various uses for blogs such as citizen journalism and personal blogging. Have you seen in your net travels any interesting uses for blogs? This blog entry is an opportunity to tell us what you really think of blogging!&#8221; (Allen &#38; Curtin University of Technology, n.d.) I believe [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aursnet11.wordpress.com&amp;blog=7980665&amp;post=257&amp;subd=aursnet11&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><font size="2"></p>
<p align="justify"><strong><em>&#8220;In your learning log, record your thoughts. Consider various uses for blogs such as citizen journalism and personal blogging. Have you seen in your net travels any interesting uses for blogs? This blog entry is an opportunity to tell us what you really think of blogging!&#8221;</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">I believe blogging has replaced traditional personal web sites and has become a more effective method of communicating personal thoughts and ideas to other web users.</p>
<p align="justify">Web writers are no longer required to learn HTML to communicate their ideas or even look for hosting services to publish their web site. Blogs enable web writers to communicate and publish their ideas from the moment they sign up with a blog service.</p>
<p align="justify">By contrast to traditional web pages, blogs have given a voice to a larger variety of web writers and readers alike (Ho &amp; McLeod, 2008). Blogs have also facilitated an unprecedented level of interaction between web writers and readers (Miller, 2008).</p>
<p align="justify">I find that as my credibility for blogs grew, my on-line reading habits also started changing. Whereas in the past I would only pay attention to a handful of web sites written by experts in a field, nowadays I find myself drawn more towards the personal opinions of bloggers than of on-line journalists writing for major sites. This is because I find the blogger’s opinion to be unfiltered, free of interference from third parties (such as sponsors).</p>
<p align="justify">Please see my entries regarding <a href="http://aursnet11.wordpress.com/2009/08/07/concepts-assignment/">Concepts 17 and 20</a> for a more informed view on the effect computer mediated communication and blogs.</p>
<p><font color="white">-</font><br />
<font color="white">-</font></p>
<p><strong><u>Reference list:</u></strong></p>
<p>Allen, Dr M. &amp; Curtin University of Technology. (n.d.). <em>NET 11: Internet Communications – Module 3 Tasks</em>. Retrieved June 2, 2009, from</p>
<p>http://lms.curtin.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_18825_1&#038;content_id=_985242_1</p>
<p>Ho, S. S. &amp; McLeod, M. D. (2008). Social-Psychological Influences on Opinion Expression in Face-to-Face and Computer-Mediated Communication. Communication Research, 35(2), 190 – 207. Retrieved July 15, 2009, from Sage Journals Online database.</p>
<p>Miller, V. (2008). New Media, Networking and Phatic Culture. Convergence: The International Journal of Research into New Media Technologies, 14(4), 387 – 400. Retrieved July 18, 2009, from Sage Journals Online database.</p>
<p></font></p>
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		<title>M3.T2 &#8211; WWW Standards: Legal Issues</title>
		<link>http://aursnet11.wordpress.com/2009/07/16/m3-t2-www-standards-legal-issues/</link>
		<comments>http://aursnet11.wordpress.com/2009/07/16/m3-t2-www-standards-legal-issues/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 09:05:15 +0000</pubDate>
		<dc:creator>aursnet11</dc:creator>
				<category><![CDATA[Module 3 - Contributing to the Infosphere]]></category>

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		<description><![CDATA[&#8220;Have you used images or words on your web page or website that contravene copyright laws?” (Allen &#38; Curtin University of Technology, n.d.) Some of the images in my web page example are copyright. The copyright images in question are parts of 3 CD album covers and also part of a graffiti wall. Unfortunately in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aursnet11.wordpress.com&amp;blog=7980665&amp;post=254&amp;subd=aursnet11&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><font size="2"></p>
<p align="justify"><strong><em>&#8220;Have you used images or words on your web page or website that contravene copyright laws?”</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">Some of the images in my web page example are copyright. The copyright images in question are parts of 3 CD album covers and also part of a graffiti wall. Unfortunately in either case it is difficult to seek permission to use those photos in time to complete this task. However, based on Sections <a href="http://www.austlii.edu.au/au/legis/cth/consol_act/ca1968133/s40.html">40</a> and <a href="http://www.austlii.edu.au/au/legis/cth/consol_act/ca1968133/s200.html">200</a> of the Commonwealth’s <a href="http://www.austlii.edu.au/au/legis/cth/consol_act/ca1968133/index.html#s1">Copyright Act 1968</a> (hereinafter the Act) I would argue that I am <u>not</u> infringing copyright for using those images.</p>
<p align="justify">Pursuant to Sect. 40(1) of the Act <em>“a fair dealing with… artistic work,… for the purpose of research or study does not constitute an infringement of copyright in the work.”</em></p>
<p align="justify">Although the Act does not define the term ‘fair dealing’, pursuant to Sect. 40(2) the court will inquire into whether the use of the artistic work in question was in fact used for research or study or whether the facts indicate some other purpose, e.g. commercial.</p>
<p align="justify">In <em>De Garis v Neville Jeffress Pidler Pty Ltd</em> (1990), Justice Beaumont held that the term ‘study’ in Sect. 40(1) is to be interpreted according to the dictionary meaning of the term. According to <a href="http://www.dictionary.com">Dictionary.com</a> (n.d.) the generic definition of <a href="http://dictionary.reference.com/browse/study">study (1)</a> is “application of the mind to the acquisition of knowledge, as by reading, investigation, or reflection: long hours of study” (note that this definition also appears in the Macquarie Dictionary, which Justice Beaumont cited in the case); <a href="http://dictionary.reference.com/browse/study">study (14)</a> may also be defined as “something produced as an educational exercise, as a memorandum or record of observations or effects…” (<a href="http://www.dictionary.com">Dictionary.com</a>, n.d.).</p>
<p align="justify">Presently, I believe the use of the copyright images furthered my knowledge of designing a web page, allowing me to experiment with HTML tables, Cascading Style Sheets as well as understanding screen resolutions, which are vital for designing web pages.</p>
<p align="justify">Furthermore pursuant to Subsection 200(1)(b) of the Act <em>“[t]he copyright in … artistic work is not infringed by reason only that the work is reproduced …: (b) as part of the questions to be answered in an examination, or in an answer to such a question.“</em></p>
<p align="justify">Presently, the images reproduced in my web page example were for the purpose of answering the HTML task in Module 3, an assessable component of NET11.</p>
<p align="justify">Generally, I try to avoid using copyright images on web sites that I publish on the internet. The reality, however, is that it is nearly impossible to find any material online that is not copyrighted. Someone had to have created it and inevitably that someone owns the copyright to that material. The only prudent measure is to always seek and obtain permission from the original author before using any copyright artistic work.</p>
<p><font color="white">-</font><br />
<font color="white">-</font></p>
<p align="justify"><strong><em>&#8220;Would you be in breach of copyright if you put the Curtin logo at the top of your web page for an assignment? ”</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">The information for this question is well set out in Curtin’s <a href="http://policies.curtin.edu.au/policies/viewpolicy.cfm?id=d3317a68-f556-11dc-b114-f162796bb42f">Copyright Policies and Procedures</a> (2005) document as well as on Curtin’s copyright dedicated website: <a href="http://copyright.curtin.edu.au/research/curtin_owned.cfm">Copyright at Curtin</a> (n.d.).</p>
<p align="justify">Clause 7.11.5 of the <a href="http://policies.curtin.edu.au/policies/viewpolicy.cfm?id=d3317a68-f556-11dc-b114-f162796bb42f">Copyright Policies and Procedures</a> (2005) states that: <em>“Single or multiple copies of material in which the University owns copyright, and which is not classified as “Confidential”, may be made without any requirement for special permission to be granted.”</em></p>
<p align="justify"><a href="http://copyright.curtin.edu.au/research/curtin_owned.cfm">Copyright at Curtin</a> (n.d.) elaborates on the statement in Clause 7.11.5 by waiving the substantiality limitation under the <em>Copyright Act</em> in respect to materials to which Curtin University owns the copyright. However, the operation of Clause 7.11.5 is limited to Curtin University staff and students. Although permission relating to use of Curtin University owned materials is not required, <a href="http://copyright.curtin.edu.au/research/curtin_owned.cfm">Copyright at Curtin</a> (n.d.) emphasises that both staff and students should clearly indicate that Curtin University is the copyright owner.</p>
<p align="justify">Therefore based on Clause 7.11.5 of the <a href="http://policies.curtin.edu.au/policies/viewpolicy.cfm?id=d3317a68-f556-11dc-b114-f162796bb42f">Copyright Policies and Procedures</a> (2005) it is unlikely that I would be breaching copyright if I were to use the Curtin University logo on a web page for an assignment. However, students and staff intending the use the Curtin University logo should also consult the <a href="http://policies.curtin.edu.au/policies/viewpolicy.cfm?id=959f55ad-fec2-11dc-b6c5-253dc30d60f2">Logo Use Procedures</a> (2004). This document is important because it outlines how the logo may be used, including its appearance on documents.</p>
<p><em>Is the Curtin University logo confidential information?</em></p>
<p align="justify">No. This is clearly indicated in the Clause 4 (Definitions) of the <a href="http://policies.curtin.edu.au/policies/viewpolicy.cfm?id=959f55ad-fec2-11dc-b6c5-253dc30d60f2">Logo Use Procedures</a> (2004), which states that the Curtin University logo is a <em>“registered trademark of Curtin University of Technology”</em>.</p>
<p align="justify">As a general note, for information to be confidential it must not be part of the public domain nor common knowledge (<em>Saltman Engineering Co. Ltd. v Campbell Engineering Co. Ltd.</em>, 1948). That is hardly the case for the Curtin University logo.</p>
<p><font color="white">-</font><br />
<font color="white">-</font></p>
<p><strong><u>Reference list:</u></strong></p>
<p>Allen, Dr M. &amp; Curtin University of Technology. (n.d.). <em>NET 11: Internet Communications – Module 3 Tasks</em>. Retrieved June 2, 2009, from</p>
<p>http://lms.curtin.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_18825_1&#038;content_id=_985242_1</p>
<p><em>Copyright At Curtin</em>. (n.d.) Retrieved July 15, 2009, from <a href="http://copyright.curtin.edu.au/research/curtin_owned.cfm">http://copyright.curtin.edu.au/research/curtin_owned.cfm</a></p>
<p><em>Copyright Policies and Procedures</em>. (2005). Retrieved July 15, 2009, from <a href="http://policies.curtin.edu.au/policies/viewpolicy.cfm?id=d3317a68-f556-11dc-b114-f162796bb42f">http://policies.curtin.edu.au/policies/viewpolicy.cfm?id=d3317a68-f556-11dc-b114-f162796bb42f</a></p>
<p><em>De Garis v Neville Jeffress Pidler Pty Ltd</em> (1990) 95 ALR 625. Retrieved  July 15, 2009, from LexisNexis.</p>
<p><em>Logo Use Procedures</em>. (2005). Retrieved July 15, 2009, from <a href="http://policies.curtin.edu.au/policies/viewpolicy.cfm?id=959f55ad-fec2-11dc-b6c5-253dc30d60f2">http://policies.curtin.edu.au/policies/viewpolicy.cfm?id=959f55ad-fec2-11dc-b6c5-253dc30d60f2</a></p>
<p><em>Saltman Engineering Co. Ltd. v Campbell Engineering Co. Ltd.</em> (1948) 65 R.P.C. 203</p>
<p>study. (n.d.). <em>Dictionary.com Unabridged (v 1.1)</em>. Retrieved July 16, 2009, from Dictionary.com website: <a href="http://dictionary.reference.com/browse/study">http://dictionary.reference.com/browse/study</a></p>
<p><font color="white">-</font></p>
<p><strong><u>Legislation:</u></strong><br />
<em>Copyright Act 1968</em> (Cwlth), ss. 40 &amp; 200. Retrieved July 16, 2009, from <a href="http://www.austlii.edu.au">Austlii.edu.au</a></em></p>
<p></font></p>
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		<title>M3.T2 &#8211; WWW Standards: Optional Task 1</title>
		<link>http://aursnet11.wordpress.com/2009/07/12/m3-t2-www-standards-optional-task-1/</link>
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		<pubDate>Sat, 11 Jul 2009 15:50:33 +0000</pubDate>
		<dc:creator>aursnet11</dc:creator>
				<category><![CDATA[Module 3 - Contributing to the Infosphere]]></category>

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		<description><![CDATA[“Make a summary of what you believe are the 5 most important ‘rules’ for writing online.” (Allen &#38; Curtin University of Technology, n.d.) I believe the 5 most important rules for online writing are: Write concise sentences. Web readers seldom read an entire web page; instead they scan the page for information that is important [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aursnet11.wordpress.com&amp;blog=7980665&amp;post=252&amp;subd=aursnet11&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><font size="2"></p>
<p align="justify"><strong><em>“Make a summary of what you believe are the 5 most important ‘rules’ for writing online.”</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">I believe the 5 most important rules for online writing are:</p>
<ol>
<li>Write concise sentences. Web readers seldom read an entire web page; instead they scan the page for information that is important to them (Morkes &amp; Nielsen, 1997; Jerz, 2008).</li>
<p></p>
<li>Ensure the message is clear. According to Morkes &amp; Nielsen’s (1997) study, web users prefer reading informal language as it is clearer and easier to scan than formal language.</li>
<p></p>
<li>Avoiding scrolling pages. Shortening sentences or segmenting text can greatly reduce the length of a page (Horton, 2000).</li>
<p></p>
<li>Backing up arguments with references. References can add credibility to your web site’s content and can offer a more balanced view on a particular topic (Morkes &amp; Nielsen, 1997).</li>
<p></p>
<li>Avoid adding too many in-text links to prevent distracting the reader’s attention. According to Horton (2000) in-text links should be used sparingly and only where they can ‘reinforce’ your ideas.</li>
</ol>
<p><font color="white">-</font><br />
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<p align="justify"><strong><em>“Think about any differences between the articles: for example, is the advice in Nielsen’s paper — written in 1997 – still current?”</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">I believe Morkes &amp; Nielsen’s (1997) study continues to be relevant. The recent web writing guides by Horton (2000) and Jerz (2008) continue to heed Morkes &amp; Nielsen’s (1997) findings that web text should be &#8216;scannable&#8217;, and that formal language and filler information should be kept to a minimum.</p>
<p align="justify">Furthermore, not unlike Morkes &amp; Nielsen (1997), Jerz (2008) advises web writers to avoid displaying too many pictures. Despite the wide spread use of broadband connections, various types of multimedia can still take a considerable time to load and become a distraction for web readers. Simple but efficient designs continue to be preferred over graphics intense ones.</p>
<p align="justify">However, by contrast to Morkes &amp; Nielsen’s (1997) study, the guides by Horton (2000) and Jerz (2008) are more in line with current internet realities. The respective guides encourage web writers to use a synopsis for the content of each web page. With the advent of search engines many web surfers are likely to stumble upon parts of your web site without having visited the home page. A synopsis can help web surfers to better understand the content of the page they landed on.</p>
<p align="justify">Arguably, Horton (2000) also reflects on modern research practices. Nowadays most research is undertaken on-line rather than in a library. Horton (2000) stresses that web writers should not truncate their text and sacrifice the message only to appease internet reading habits. According to Horton (2000), web readers are likely to print on-line material where such material is better suited as print rather than web text.</p>
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<p><strong><u>Reference list:</u></strong></p>
<p>Allen, Dr M. &amp; Curtin University of Technology. (n.d.). <em>NET 11: Internet Communications – Module 3 Tasks</em>. Retrieved June 2, 2009, from</p>
<p>http://lms.curtin.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_18825_1&#038;content_id=_985242_1</p>
<p>Horton, S. (2000). <em>Web Teaching Guide: Writing for the Web</em>. Retrieved July 11, 2009, from <a href="http://www.dartmouth.edu/~webteach/articles/text.html">http://www.dartmouth.edu/~webteach/articles/text.html</a></p>
<p>Jerz, D. G. (2008). <em>Top 5 Web Conventions (Writing and Design)</em>. Retrieved July 11, 2009, from <a href="http://jerz.setonhill.edu/writing/e-text/conventions.htm">http://jerz.setonhill.edu/writing/e-text/conventions.htm</a></p>
<p>Morkes, J. &amp; Nielsen, J. (1997). <em>Concise, SCANNABLE, and Objective: How to Write for the Web</em>. Retrieved July 11, 2009, from <a href="http://www.useit.com/papers/webwriting/writing.html">http://www.useit.com/papers/webwriting/writing.html</a></p>
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		<title>M3.T1 &#8211; HTML Task</title>
		<link>http://aursnet11.wordpress.com/2009/07/08/m3-t1-html-task/</link>
		<comments>http://aursnet11.wordpress.com/2009/07/08/m3-t1-html-task/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 06:10:20 +0000</pubDate>
		<dc:creator>aursnet11</dc:creator>
				<category><![CDATA[Module 3 - Contributing to the Infosphere]]></category>

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		<description><![CDATA[This task was very much a revision lesson for me as I have been coding web pages for quite some time. Nevertheless I found this task quite exciting as it prompted me to create a web site example using both basic and advanced HTML tags as well as Cascading Style Sheets (CSS). The example I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aursnet11.wordpress.com&amp;blog=7980665&amp;post=224&amp;subd=aursnet11&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><font size="”2”"></p>
<p align="justify">This task was very much a revision lesson for me as I have been coding web pages for quite some time. Nevertheless I found this task quite exciting as it prompted me to create a web site example using both basic and advanced HTML tags as well as Cascading Style Sheets (CSS).</p>
<p align="justify">The example I created for this task can be viewed below. The web site represents my concept of a myspace profile layout.</p>
<p align="center"><a href="http://aursnet11.files.wordpress.com/2009/07/module3-webexample.jpg"><img src="http://aursnet11.files.wordpress.com/2009/07/module3-webexamplethumb.jpg?w=780" alt="Web Page Example" /></a></p>
<p align="center">(Click on the image to enlarge)</p>
<p align="center"><a href="http://aursnet11.files.wordpress.com/2009/07/alexnet11.doc">Click here</a> to download the HTML code used to build the above example.</p>
<p><font color="white">-</font></p>
<p align="justify">The basic HTML tags that can be gleaned from the above example include font, paragraph and image tags. The advanced HTML tags displayed above include table and form tags. I also used CSS to position certain images within the tables cells as well as to format the appearance of the text. I find CSS very useful as it allows me to streamline the characteristics of HTML tags thus greatly reducing the time spent coding a web page.</p>
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<p align="justify"><strong><em>“Record any difficulties you encountered with these [html] exercises.”</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">Despite my experience with HTML, I have always found coding HTML tables to be a rather daunting and at times tricky task. I believe this is due to a number of reasons. </p>
<p align="justify">Firstly, creating tables is a very visual experience. When coding an HTML table using Notepad it can be quite challenging to visualise its appearance on a web page. For that reason I often begin designing web pages by sketching out on a sheet of paper a rough layout of my web site. I can then use the sketch I made as a guide when coding my HTML tables. </p>
<p align="justify">Secondly, coding HTML tables can be a complex task due to the depth of tag nesting required. In addition, sizing and merging rows and columns can bedevil even the most experienced web designers. Both of those tasks require a bit of time and large amounts of patience – it’s a matter of playing around until you get it right. For that reason whenever I code HTML tables I always have the web page I am editing opened in a web browser so that every time I make a change to the code I can refresh the page to see the results of my code.</p>
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<p align="justify"><strong><em>“Record your thoughts about html &#8211; do you feel a sense of achievement?”</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">Although I was familiar with many of the basic HTML tags covered on <a href="http://www.pagetutor.com/html_tutor/index.html">Joe Barta’s</a> web site, this task gave me the opportunity to revise some advanced HTML tags that I had not used in quite some time. I also learnt some new techniques of coding CSS using other online resource such as <a href="http://www.w3schools.com/">W3Schools</a>.</p>
<p align="justify">Generally, HTML is not a difficult programming language (using the term loosely) to learn and master. Unlike many other programming languages, I find HTML can be easily understood even by those with little internet experience. Furthermore, learning and using HTML does not require users to install complex programming software or even any extra software at all. Notepad and an internet browser of choice may be sufficient in creating an eye appealing web site.</p>
<p align="justify">Knowing how to code in HTML is invaluable for all web designers. Although coding in Notepad may take slightly longer than designing a web page with the help of a WYSIWYG program, I believe it is a more effective method of designing a web page. Having worked with WYSIWYG programs such as MS Frontpage, I have noticed that they tend to be partial towards particular web browsers. For example, web pages created in MS Frontpage tend to be nested with HTML tags that have better compatibility with MS Internet Explorer than Mozilla Firefox. In that respect, I believe coding provides web designers with more control over the appearance and compatibility of their web page.</p>
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<p align="justify"><strong><em>“What are the differences between html and blogging? what do you like best?”</em></strong> (Allen &amp; Curtin University of Technology, n.d.)</p>
<p align="justify">Having worked in both the HTML and blog environments, I believe that HTML is the foundation upon which a web site is built yet unlike blogging, HTML does not allow designers to create interactive web sites. Popular features found in blogs such as adding posts and comments in real time, organising entries by date, and adding widgets cannot be achieved solely through HTML. Knowledge of other more sophisticated internet programming languages such as PHP, Java and Javascript is required to create such a level of interactivity with a web page.</p>
<p align="justify">Personally, I prefer blogging best as it allows me to express myself in a more relaxed and informal manner compared to the highly formal and technical style of writing I adopt when writing reports or essays in my law courses. I also enjoy engaging with my readers in discussion on a particular topic and hearing their own views.</p>
<p align="justify">From a publishing perspective I also find blogs to be easier to update and manage. For the NET11 blog I use a variety of widgets, including a calendar and categories, which allow for automated ways of organising the content on my blog. A further feature that I find extremely helpful is RSS, which allows viewers subscribed to my blog to receive updates whenever I add new content. RSS would not be possible on a web page designed exclusively from HTML tags; viewers would have to constantly check my web page for updates.</p>
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<p><strong><u>Reference list:</u></strong></p>
<p>Allen, Dr M. &amp; Curtin University of Technology. (n.d.). <em>NET 11: Internet Communications – Module 3 Tasks</em>. Retrieved June 2, 2009, from </p>
<p>http://lms.curtin.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_18825_1&#038;content_id=_985242_1</p>
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